Dress Code

an @rtr_tech hackweek production

Traditional Advertising

Bring the Customer to you

Social Media Advertising

Go to the Customer

Facebook Pages

Facebook Pages for e-commerce are super lame

...and, let's face it, are just another way to bring the customer to you

Facebook Apps

Useful Facebook Apps are super fun!*

relatively speaking

the Idea

Dress Code App

  1. You have an event
  2. You create an event page on Facebook
  3. You want people to know what to wear #controlfreak
  4. You use the Dress Code App
  5. It posts details to your Event Page
  6. ...which notifies guests
  7. Your friends get all of the details
  8. ...and look great at your party

for example...

Prim & Proper

Prom Night!!!

Rockin' Out

Ho Down!

Walks in the Woods

...can't forget about the gents!

Winter Wonderland

Rain or Shine!

Yachting!

Business Casual

Black Tie

Weddings!

the How

Upon creation of an Event Page,

we buy Ad Space to ask the question,

Does Your Event Have a Dress Code?

The Ad drives traffic to the Dress Code App

API* Data + Events ∩ Facebook = Profit!

Rent the Runway Mobile API for women
Gilt Groupe API for men

Questions?